CLEAR™ Harnessing the power of community to build privacy-first media solutions
PHILADELPHIA, September 3, 2024 /PRNewswire/ — Health Union, a proven leader in condition-specific online health communities and patient engagement, is excited to announce a revolutionary development in its DTC marketing and media solutions with the introduction of the ILLUMINÉ data engine. Combining a deep understanding of patient and caregiver needs with advanced data technology, Health Union’s ILLUMINÉ data engine delivers innovative advertising solutions that optimize performance and put people’s privacy first.
The Health Association’s ILLUMINÉ data engine translates into success
For more than a decade, the Health Association’s leading collection of online communities has provided reliable, accessible resources and a safe, supportive platform for patients and caregivers to find information, validation and connections that help them live better with challenging, complex health. conditions. People come to Health Alliance communities every day at critical moments in their health journeys—when they’re experiencing new symptoms, when they’re feeling lonely, and when they’re dissatisfied with their treatments and looking for new options. With the launch of ILLUMINÉ, the Health Alliance is applying knowledge engineering and machine learning to harness the power of patient-reported and patient-generated data, collected transparently and consentingly across millions of engagements in these communities, to deliver even more sophisticated, innovative and business solutions which are first for privacy in programmatic media, content sponsorships and influencer marketing.
ILLUMINÉ is a sophisticated, automated data engine that translates patient signals from Health Union’s online communities into effective marketing solutions for the pharmaceutical and life sciences industries. Powered by a first-party identity graph containing over 44 billion data points refreshed daily and over 50 million unique patient identifiers, ILLUMINÉ enables Health Union to connect brands with the right audience on any channel at critical health moments based on contextual or behavioral activity and trigger . Its ability for personalized segmentation and analysis of over 100+ variables ensures the accuracy and relevance that sets the Health Alliance apart from traditional, permanent health data providers. These personalized audiences, known as Amplify+, can be activated across all channels, anywhere patients engage with digital content and have been verified for quality.
The ILLUMINÉ technology infrastructure represents a transformative advance in privacy-first design to facilitate Health Union’s persona-based audience building methodology. Community users can trust that privacy is an integral – and integrated – part of the Health Alliance’s commitment to delivering mutual benefits for people and partners, offering informed choices and protecting data that helps differentiate between platforms and products. The company is also proud to announce that it has again achieved SOC 2 Type II compliance for its technology platforms and data systems. This certification underscores Health Union’s commitment to both maintaining the highest data security standards and proactively protecting its audience’s data.
“For our valued customers, especially those in the programmatic space, this confirmation is a clear indication of how we prioritize the privacy and security of patient and caregiver data,” said Will Rompala, chief technology officer at Health Union. “Our strict adherence to SOC 2 Type II standards is a testament to our continuous efforts to protect and manage data responsibly and provide our stakeholders with the confidence they need in our future partnerships.”
For more information on Healthcare Alliance’s personalized, DTC media solutions powered by ILLUMINÉ, visit Health-Union.com.
About the Health Association
The health union is a proven industry leader in condition-specific, online health community and patient engagement. The company reaches millions of people through the largest network of online health communities (eg Migraine.com, MultipleSclerosis.net, LungCancer.net) and health leaders – addressing virtually every condition and providing information, connection and support to patients and caregivers. they need to live better with challenging health conditions. For more than a decade, Health Union has been transforming the way pharmaceutical and healthcare brands communicate with people, enabling transparent, innovative opportunities to gain insights and drive action through advertising, market research and clinical trial solutions for the healthcare industry.
SOURCE The Swedish Health Association
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